Dr. M. Arif Tuncer's article titled “The Mediating Role of Perceived Quality in the Effect of Attitudes Toward Social Media Influencers on Consumers' Purchasing Decisions: The Case of Dubai Chocolate” has been published.
An article by Dr. M. Arif Tuncer, a faculty member at our university, titled “The mediating role of perceived quality in the effect of attitude towards social media influencers on consumers' purchasing decisions: The case of Dubai chocolate” has been published in the Tr Dizin Ulakbim indexed journal “Business & Management Studies: An International Journal.”
Click here to view the article.
