Dr. Öğr. Üyesi Metin Toptaş
Program Introduction
The concept of marketing emerged in the mid-1950s as a customer-focused business philosophy. The aim is to gain a deep understanding of the market in which the business operates or will operate, target the right customers, and deliver the right products to the selected target customers. In other words, the marketing philosophy acknowledges that the secret to achieving a company's goals lies in creating superior customer value for its target market and communicating and delivering that value more effectively than competitors. This enables the company to build successful and long-term customer relationships.
The course content of our program focuses on developing the skills that will enable our students to fully comprehend the concept of marketing in all its aspects and to participate effectively in the marketing activities of organizations.
In addition, the additional courses offered in our thesis program support our students' ability to conduct independent and original scientific research.
In this context, our Master's Program with Thesis/Without Thesis in Marketing is aimed at business graduates or professionals from different undergraduate programs who wish to develop themselves in the field of marketing.
Graduates of our program will be able to work in areas such as brand management, service marketing, retailing, advertising, sales, public relations, and international marketing in private sector organizations, or they can start their own businesses. Our graduates can also work in the field of communication in public sector organizations and NGOs.
Program Structure
The non-thesis master's program in marketing consists of a total of 30 credits, 10 courses, and a term project. The term project is not credited and is graded as either successful or unsuccessful. The duration of the non-thesis master's program is a minimum of two and a maximum of three semesters. The scientific preparation program is not taken into account in the calculation of the duration. Semesters in which the student is not enrolled are included in the maximum duration.
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Marketing Special Application Requires
As stipulated in Article 5 of the Istanbul Gedik University Graduate Education and Teaching Regulations, applicants must have obtained a bachelor's degree or an equivalent degree from a higher education institution.
ALES Score Type
No ALES requirement
Required documents for enrollment in non-thesis master's programs:
Notarized copy of bachelor's degree or graduation certificate obtained from e-Government
Original or notarized copy of bachelor's transcript (documents obtained from e-Government are accepted)
Original and photocopy of identity card
For male applicants: a recent Military Service Status Certificate (documents obtained from e-Government are accepted.)
1 passport-sized photograph