Program Introduction
The concept of marketing emerged in the mid-1950s as a customer-focused business philosophy. The aim is to gain a deep understanding of the market in which the business operates or will operate, target the right customers, and deliver the right products to the selected target customers. In other words, the marketing philosophy acknowledges that the secret to achieving a company's goals lies in creating superior customer value for its target market and communicating and delivering that value more effectively than competitors. This enables the company to build successful and long-term customer relationships.
The course content of our program focuses on developing the skills that will enable our students to fully comprehend the concept of marketing in all its aspects and to participate effectively in the marketing activities of organizations.
In addition, the additional courses offered in our thesis program support our students' ability to conduct independent and original scientific research.
In this context, our Master's Program with Thesis/Without Thesis in Marketing is aimed at business graduates or professionals from different undergraduate programs who wish to develop themselves in the field of marketing.
Graduates of the program will be able to work in areas such as brand management, service marketing, retailing, advertising, sales, public relations, and international marketing in private sector organizations, or they can start their own businesses. Our graduates can also work in the field of communication in public sector organizations and NGOs.
Program Structure
The thesis-based master's program in marketing consists of a total of 21 credits, including seven courses, a seminar course, and a thesis. The seminar course and thesis are not credited and are graded as either successful or unsuccessful. The duration of the thesis-based master's program is a minimum of four and a maximum of six semesters. The duration of the scientific preparation program is not included in the calculation. Semesters in which the student is not enrolled are included in the maximum duration.
Marketing Special Application Requires
As stipulated in Article 5 of the Istanbul Gedik University Graduate Education and Teaching Regulations, applicants must have obtained a bachelor's degree or equivalent from a higher education institution.
ALES Score Type
SAY/SÖZ/EA
ALES Score
55
Required documents for enrollment in thesis-based master's programs:
Notarized copy of bachelor's degree or graduation certificate obtained from e-Government
Original or notarized copy of bachelor's transcript (documents obtained from e-Government are accepted)
ALES exam result (including the Result Verification Code, covering the last 5 years as of the registration date, with a score of 55 or above in the relevant score type.)
Original and copy of the ID card
For male applicants: a recent Military Service Status Certificate (documents obtained from e-Government are accepted.)
1 passport-sized photo